The Robert Mondavi Wine and Food Award is the focal point of the night and receives much fanfare. The award is steeped in tradition at The Collins College of Hospitality Management and is given with great appreciation to individuals whose vision and leadership have advanced the wine and food industry.

In 1999, The Collins College of Hospitality Management honored Margrit and Robert Mondavi at the school’s 6th annual Harvest Auction at the Tournament of Roses House in Pasadena for their vision and leadership in the American wine industry. In order to make a lasting homage to their impact on the industry, the college named the award on their behalf and bestows the prestigious honor upon influential industry icons each year while raising support for students.